June 2015

When life gives you a downward trending sector, make politics!

June 29, 2015 by Leave a comment
When life gives you a downward trending sector, make politics!

"When life gives you lemons, make lemonade."

We've all heard that before.

It's basically saying, if life is giving you crap, do something about it.

And that is what I'm going to talk about today.

You see, for specialized investment newsletter services like tech, energy and commodities, life can often ...

Continue reading...
Published in Big Ideas

Don’t Be a Deadbeat Copywriter

June 24, 2015 by Leave a comment
Don’t Be a Deadbeat Copywriter

 

What's the biggest fear for a publisher when hiring a copywriter?

That their copy won't convert.

It won't grab attention.  It won't keep the reader on the page.  And it won't sell newsletters.

That's the objection you -- the copywriter -- need to overcome.

I'll tell you how in ...

Continue reading...
Published in Client Management

Who’s #1? Let’s talk about self-interest…

June 10, 2015 by Leave a comment
Who’s #1? Let’s talk about self-interest…

Let's talk about self-interest...

If you need to know one thing, its that everyone is looking out for "number 1".

Their survival.  Their problems.  Their gain.

And that's the first obstacle you have to overcome with your sales copy.

You need to trigger their self-interest to get them to READ!

...

Continue reading...
Published in Uncategorized

Who do THEY hate?

June 2, 2015 by Leave a comment
Who do THEY hate?

There are a few people and institutions we, as humans in a 'democratic' society, love to hate.

Like...

- Politicians.

- Banks.

- Government.

- The IRS (or HMRC if you're from the UK).

Etc, etc.

But what do I mean by love to hate?

Put simply, we enjoy attacking them.

...

Continue reading...
Published in Uncategorized