"When life gives you lemons, make lemonade."
We've all heard that before.
It's basically saying, if life is giving you crap, do something about it.
And that is what I'm going to talk about today.
You see, for specialized investment newsletter services like tech, energy and commodities, life can often ...
What's the biggest fear for a publisher when hiring a copywriter?
That their copy won't convert.
It won't grab attention. It won't keep the reader on the page. And it won't sell newsletters.
That's the objection you -- the copywriter -- need to overcome.
I'll tell you how in ...
Let's talk about self-interest...
If you need to know one thing, its that everyone is looking out for "number 1".
Their survival. Their problems. Their gain.
And that's the first obstacle you have to overcome with your sales copy.
You need to trigger their self-interest to get them to READ!
...
There are a few people and institutions we, as humans in a 'democratic' society, love to hate.
Like...
- Politicians.
- Banks.
- Government.
- The IRS (or HMRC if you're from the UK).
Etc, etc.
But what do I mean by love to hate?
Put simply, we enjoy attacking them.
...