July 2015

Signs of a Good Copywriter

July 20, 2015 by Leave a comment
Signs of a Good Copywriter

Hey Reader,

Today I'm going to give you a cheatsheet on the "7 signs that you've got a good copywriter."

This list comes from what I've experienced as a copywriter and also from hiring copywriters and working with them in the past.

I've developed a nose for what makes a ...

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Published in Uncategorized

Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

July 15, 2015 by Leave a comment
Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

Check this out...

"Chris is already making his clients a lot of money, bringing in more customers, and encouraging customers to spend more money, more often. Moving forward, he's only going to continue making his clients even more money. The only question is, will YOU be one of those clients?

...

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Published in Copy Tactics

Let’s talk about your limitations…

July 13, 2015 by Leave a comment
Let’s talk about your limitations…

Dear Reader,

Whether you're a financial publisher, marketer or copywriter, I'm sure you can relate...

You see, today I came across a sexy "Big Idea" for a promotion.

It ticked many of the boxes on my checklist.

And it was something I'd love to write.

But half-way through my research, I went headfirst ...

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Published in Copy Tactics, Mindset

Introducing Your “Big Idea” Checklist

July 9, 2015 by Leave a comment
Introducing Your “Big Idea” Checklist

Have you ever spent thousands of dollars on a copywriter, only for their project to fall flat?

Or have you missed out on a killer promotion because you weren't sure what makes up a great "Big Idea"?

If so, I'd like to introduce you to...

Your "Big Idea" Checklist

This checklist ...

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A Great Offer Trumps Everything Else

July 8, 2015 by Leave a comment
A Great Offer Trumps Everything Else

There's a promotion getting A LOT of attention right now.

It's getting heavily promoted...

And even Stock Gumshoe has picked up on it and broken it down.

It's a promotion from Angel Publishing.  Specifically Jason Stutman's "The Cutting Edge" service.

Frankly, it's not hard to see why it's got everybody ...

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Published in Uncategorized

‘Us’ Vs. ‘Them’

July 7, 2015 by Leave a comment
‘Us’ Vs. ‘Them’

If there's one defining factor of your relationship with a copywriter or financial publisher, it's whether or not you develop an 'Us' Vs. 'Them' partnership.

Simply put...

Whether you're the one cutting checks or producing the goods, you'll get the best results by working WITH each other.

This might sound like a no-brainer, ...

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Building Intrigue With Little ‘Curiosity Bombs’

July 3, 2015 by Leave a comment

Afternoon.

I'm writing to you today from just North of Brighton here in the United Kingdom of Great Britain (we can do fancy names too y'know).

And today we're going to talk about something I call 'Curiosity Bombs'.

These are minor details you include in copy for no other person ...

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Published in Copy Tactics

Don’t Dilute Your Big Idea

July 1, 2015 by Leave a comment
Don’t Dilute Your Big Idea

The Big Idea.

The juice behind almost every successful promotion...

The driving force behind the sales...

The lynchpin of your copy...

Get the point?

I won't go into detail explaining what a big idea is...

You're either an aspiring financial copywriter or a financial newsletter marketer, so you should already ...

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Published in Big Ideas