October 2015

Got One Hour to Learn How to Come Up With Great Big Ideas? Then Read On…

October 29, 2015 by Leave a comment

What's the one thing that makes or breaks your copy?

Heck, you've already got it...

Its the idea behind it.

And that's why I'm bringing up James W. Young's book, A Technique for Producing Ideas.

I'll be honest, I ordered this book about a year ago (Amazon 1-click...) and just let ...

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Published in Uncategorized

Let’s Talk Takeaway Selling…

October 21, 2015 by Leave a comment

Dan Kennedy said it best...

"Nobody lines up to seek advice from the wise man at the bottom of the mountain."

When we can't have something for whatever reason (cost, availability, or because they're not that into you)... we start to want it more.

The inverse is also true. When ...

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Published in Copy Tactics