A Great Offer Trumps Everything Else

July 8, 2015 by

There's a promotion getting A LOT of attention right now.

It's getting heavily promoted...

And even Stock Gumshoe has picked up on it and broken it down.

It's a promotion from Angel Publishing.  Specifically Jason Stutman's "The Cutting Edge" service.

Frankly, it's not hard to see why it's got everybody talking...

Huge offer

Yep.  That's the offer that comes immediately after a 2 word headline.

What investor wouldn't be intrigued by that?

You see a bold offer like this has 3 effects...

Firstly, and most importantly, the reader see's it as a win-win.  100% gains can mean a hell'uva lot of cash, likewise an easy $1,000 check isn't bad either.

Secondly, it shows the editor is ULTRA confident in the stock he's teasing.  And (as we'll cover one day) people buy on confidence.

The best way to illustrate this is with an example my mentor, Roy Furr gave me...

If you're sat in the hospital waiting for heart surgery and have a choice of two doctors, who are you going to choose...

The doctor who says "We're going to try out hardest to not mess up" or the doctor who says "We'll have you fixed up and back here in a few hour"?

 

Clearly the latter.  He sounds MUCH more confident.  Get what I mean?

Thirdly, it boosts intrigue.  The reader can't help but be overwhelmed with curiosity. "Ohh I've just got to know what this stock is!"

Now, this is by no means the first time this technique has been used.

Money Map Press used it in a slightly different way to tease a biotech stock with their "Rare Move by FDA to Ignite Tiny $4 Stock" promotion.

This headline is followed by the sentence...

"In fact, I just wrote this $40,000 check to prove it..."

This was a case of the editor putting "his money where his mouth is."  That's ballsy.

Another example is from Mark Ford at the Palm Beach letter...

"Why I just placed a $10,000 bet on your behalf"

What's the lesson here?

It's simple...

A great offer trumps everything else.

If you're able to make your offer as...

  • Risk-free...
  • Attractive...
  • And intriguing...

...as possible, you'll likely have more success with your copy.

 

Give it a try.

Until next time,

Chris Wright

Financial Copywriter

P.S. Want to contact me directly?  Go here.

 

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