Author Archives: Chriswrighto

A Great Offer Trumps Everything Else

July 8, 2015 by Leave a comment
A Great Offer Trumps Everything Else

There's a promotion getting A LOT of attention right now.

It's getting heavily promoted...

And even Stock Gumshoe has picked up on it and broken it down.

It's a promotion from Angel Publishing.  Specifically Jason Stutman's "The Cutting Edge" service.

Frankly, it's not hard to see why it's got everybody ...

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Published in Uncategorized

‘Us’ Vs. ‘Them’

July 7, 2015 by Leave a comment
‘Us’ Vs. ‘Them’

If there's one defining factor of your relationship with a copywriter or financial publisher, it's whether or not you develop an 'Us' Vs. 'Them' partnership.

Simply put...

Whether you're the one cutting checks or producing the goods, you'll get the best results by working WITH each other.

This might sound like a no-brainer, ...

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Building Intrigue With Little ‘Curiosity Bombs’

July 3, 2015 by Leave a comment

Afternoon.

I'm writing to you today from just North of Brighton here in the United Kingdom of Great Britain (we can do fancy names too y'know).

And today we're going to talk about something I call 'Curiosity Bombs'.

These are minor details you include in copy for no other person ...

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Published in Copy Tactics

Don’t Dilute Your Big Idea

July 1, 2015 by Leave a comment
Don’t Dilute Your Big Idea

The Big Idea.

The juice behind almost every successful promotion...

The driving force behind the sales...

The lynchpin of your copy...

Get the point?

I won't go into detail explaining what a big idea is...

You're either an aspiring financial copywriter or a financial newsletter marketer, so you should already ...

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Published in Big Ideas

When life gives you a downward trending sector, make politics!

June 29, 2015 by Leave a comment
When life gives you a downward trending sector, make politics!

"When life gives you lemons, make lemonade."

We've all heard that before.

It's basically saying, if life is giving you crap, do something about it.

And that is what I'm going to talk about today.

You see, for specialized investment newsletter services like tech, energy and commodities, life can often ...

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Published in Big Ideas

Don’t Be a Deadbeat Copywriter

June 24, 2015 by Leave a comment
Don’t Be a Deadbeat Copywriter

 

What's the biggest fear for a publisher when hiring a copywriter?

That their copy won't convert.

It won't grab attention.  It won't keep the reader on the page.  And it won't sell newsletters.

That's the objection you -- the copywriter -- need to overcome.

I'll tell you how in ...

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Published in Client Management

Who’s #1? Let’s talk about self-interest…

June 10, 2015 by Leave a comment
Who’s #1? Let’s talk about self-interest…

Let's talk about self-interest...

If you need to know one thing, its that everyone is looking out for "number 1".

Their survival.  Their problems.  Their gain.

And that's the first obstacle you have to overcome with your sales copy.

You need to trigger their self-interest to get them to READ!

...

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Published in Uncategorized

Who do THEY hate?

June 2, 2015 by Leave a comment
Who do THEY hate?

There are a few people and institutions we, as humans in a 'democratic' society, love to hate.

Like...

- Politicians.

- Banks.

- Government.

- The IRS (or HMRC if you're from the UK).

Etc, etc.

But what do I mean by love to hate?

Put simply, we enjoy attacking them.

...

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Published in Uncategorized

The Intention of the Wealth Copywriter Blog

March 21, 2015 by Leave a comment

Hey,

I'm Chris Wright and I write financial copy.

I want to take a moment to explain the intention behind the Wealth Copywriter blog...

Why?  Because it's important for you know if anything here is worth your time and whether you should continue reading.

I'll first start with WHO should ...

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Published in Uncategorized

Coming soon.

March 12, 2015 by Leave a comment

The blog is on its way. 🙂

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Published in Uncategorized