Big Ideas

Introducing Your “Big Idea” Checklist

July 9, 2015 by Leave a comment
Introducing Your “Big Idea” Checklist

Have you ever spent thousands of dollars on a copywriter, only for their project to fall flat?

Or have you missed out on a killer promotion because you weren't sure what makes up a great "Big Idea"?

If so, I'd like to introduce you to...

Your "Big Idea" Checklist

This checklist ...

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Don’t Dilute Your Big Idea

July 1, 2015 by Leave a comment
Don’t Dilute Your Big Idea

The Big Idea.

The juice behind almost every successful promotion...

The driving force behind the sales...

The lynchpin of your copy...

Get the point?

I won't go into detail explaining what a big idea is...

You're either an aspiring financial copywriter or a financial newsletter marketer, so you should already ...

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When life gives you a downward trending sector, make politics!

June 29, 2015 by Leave a comment
When life gives you a downward trending sector, make politics!

"When life gives you lemons, make lemonade."

We've all heard that before.

It's basically saying, if life is giving you crap, do something about it.

And that is what I'm going to talk about today.

You see, for specialized investment newsletter services like tech, energy and commodities, life can often ...

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Published in Big Ideas