Client Management

Finding the Players With Money

August 4, 2015 by Leave a comment
Finding the Players With Money

Hey Reader,

Something different today.

I'm going to jam about a topic that isn't necessarily to do with Financial copy (but it can be).

It's also not specifically for financial publishers (though it could be).

Today we're going to talk about...

Finding Players With Money.

Now before I reveal how, ...

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‘Us’ Vs. ‘Them’

July 7, 2015 by Leave a comment
‘Us’ Vs. ‘Them’

If there's one defining factor of your relationship with a copywriter or financial publisher, it's whether or not you develop an 'Us' Vs. 'Them' partnership.

Simply put...

Whether you're the one cutting checks or producing the goods, you'll get the best results by working WITH each other.

This might sound like a no-brainer, ...

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Don’t Be a Deadbeat Copywriter

June 24, 2015 by Leave a comment
Don’t Be a Deadbeat Copywriter

 

What's the biggest fear for a publisher when hiring a copywriter?

That their copy won't convert.

It won't grab attention.  It won't keep the reader on the page.  And it won't sell newsletters.

That's the objection you -- the copywriter -- need to overcome.

I'll tell you how in ...

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Published in Client Management