Copy Tactics

Tip: Make Your Offer as Sticky as a Starburst on a Hot Summer’s Day…

July 7, 2016 by Leave a comment

Originally posted in the Cult of Copy Facebook group. 

Most offers are mediocre. A core product. A couple of bonuses the reader will never use. And a 30 day money-back guarantee.

Which is good news for you...

P.S. If you want my help at crafting your offer, then get in ...

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Published in Copy Tactics

Let’s Talk Takeaway Selling…

October 21, 2015 by Leave a comment

Dan Kennedy said it best...

"Nobody lines up to seek advice from the wise man at the bottom of the mountain."

When we can't have something for whatever reason (cost, availability, or because they're not that into you)... we start to want it more.

The inverse is also true. When ...

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Published in Copy Tactics

Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

July 15, 2015 by Leave a comment
Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

Check this out...

"Chris is already making his clients a lot of money, bringing in more customers, and encouraging customers to spend more money, more often. Moving forward, he's only going to continue making his clients even more money. The only question is, will YOU be one of those clients?

...

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Published in Copy Tactics

Let’s talk about your limitations…

July 13, 2015 by Leave a comment
Let’s talk about your limitations…

Dear Reader,

Whether you're a financial publisher, marketer or copywriter, I'm sure you can relate...

You see, today I came across a sexy "Big Idea" for a promotion.

It ticked many of the boxes on my checklist.

And it was something I'd love to write.

But half-way through my research, I went headfirst ...

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Published in Copy Tactics, Mindset

Building Intrigue With Little ‘Curiosity Bombs’

July 3, 2015 by Leave a comment

Afternoon.

I'm writing to you today from just North of Brighton here in the United Kingdom of Great Britain (we can do fancy names too y'know).

And today we're going to talk about something I call 'Curiosity Bombs'.

These are minor details you include in copy for no other person ...

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Published in Copy Tactics