Tip: Make Your Offer as Sticky as a Starburst on a Hot Summer’s Day…

July 7, 2016 by Leave a comment

Originally posted in the Cult of Copy Facebook group. 

Most offers are mediocre. A core product. A couple of bonuses the reader will never use. And a 30 day money-back guarantee.

Which is good news for you...

P.S. If you want my help at crafting your offer, then get in ...

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Published in Copy Tactics

A Follow Up to ‘My Predictions for Stocks’

March 17, 2016 by Leave a comment

Good Afternoon from a lovely sunny Bristol.

Its been a few months - but I'm back.  And we're going to kick this year's posts off by revisiting the predictions I made back in September 2015.

Wait - let me just grab a Diet Coke...

Okay back.  And refreshed.

Let's start ...

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Published in Uncategorized

Got One Hour to Learn How to Come Up With Great Big Ideas? Then Read On…

October 29, 2015 by Leave a comment

What's the one thing that makes or breaks your copy?

Heck, you've already got it...

Its the idea behind it.

And that's why I'm bringing up James W. Young's book, A Technique for Producing Ideas.

I'll be honest, I ordered this book about a year ago (Amazon 1-click...) and just let ...

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Published in Uncategorized

Let’s Talk Takeaway Selling…

October 21, 2015 by Leave a comment

Dan Kennedy said it best...

"Nobody lines up to seek advice from the wise man at the bottom of the mountain."

When we can't have something for whatever reason (cost, availability, or because they're not that into you)... we start to want it more.

The inverse is also true. When ...

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Published in Copy Tactics

My Predictions for Stocks

September 2, 2015 by Leave a comment
My Predictions for Stocks

Good morning from Lima, Peru.

I'm going to write today about my predictions for stocks and where I think the market's heading.

Now, a quick disclaimer... I'm no financial expert.  So take what follows as you will, but I won't be held responsible for any of your actions.

Recently we've ...

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Published in Finance

Finding the Players With Money

August 4, 2015 by Leave a comment
Finding the Players With Money

Hey Reader,

Something different today.

I'm going to jam about a topic that isn't necessarily to do with Financial copy (but it can be).

It's also not specifically for financial publishers (though it could be).

Today we're going to talk about...

Finding Players With Money.

Now before I reveal how, ...

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Signs of a Good Copywriter

July 20, 2015 by Leave a comment
Signs of a Good Copywriter

Hey Reader,

Today I'm going to give you a cheatsheet on the "7 signs that you've got a good copywriter."

This list comes from what I've experienced as a copywriter and also from hiring copywriters and working with them in the past.

I've developed a nose for what makes a ...

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Published in Uncategorized

Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

July 15, 2015 by Leave a comment
Breakdown of a Rockin’ Testimonial (And why you should never use wishy-washy “kind words”…)

Check this out...

"Chris is already making his clients a lot of money, bringing in more customers, and encouraging customers to spend more money, more often. Moving forward, he's only going to continue making his clients even more money. The only question is, will YOU be one of those clients?

...

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Published in Copy Tactics

Let’s talk about your limitations…

July 13, 2015 by Leave a comment
Let’s talk about your limitations…

Dear Reader,

Whether you're a financial publisher, marketer or copywriter, I'm sure you can relate...

You see, today I came across a sexy "Big Idea" for a promotion.

It ticked many of the boxes on my checklist.

And it was something I'd love to write.

But half-way through my research, I went headfirst ...

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Published in Copy Tactics, Mindset

Introducing Your “Big Idea” Checklist

July 9, 2015 by Leave a comment
Introducing Your “Big Idea” Checklist

Have you ever spent thousands of dollars on a copywriter, only for their project to fall flat?

Or have you missed out on a killer promotion because you weren't sure what makes up a great "Big Idea"?

If so, I'd like to introduce you to...

Your "Big Idea" Checklist

This checklist ...

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