Tip: Make Your Offer as Sticky as a Starburst on a Hot Summer’s Day…

July 7, 2016 by

Originally posted in the Cult of Copy Facebook group. 

Most offers are mediocre. A core product. A couple of bonuses the reader will never use. And a 30 day money-back guarantee.starburst-760417_640

Which is good news for you...

Because whether you're the copywriter or the business owner, you can bump up the success of your promotion by making your offer irresistible and sticky.

Now this is nothing new - almost nothing in copywriting is anymore - but I hope this serves as a timely reminder.

Here's a few things you can do to ramp up your offer:

1. Make sure your premiums or bonuses solve one problem your prospect feels strongly about.

2. Increase the length of your money-back guarantee.

3. Increase the POWER of your money-back guarantee. "If you buy today and you're not completely satisfied, then I'll not only return what you pay today, but I'll double it!"

4. Make it easy to pay... offer a monthly installment plan.

5. Offer a free trial.

6. Provide a bulk discount like you see on Amazon. "Buy one bottle for $29.95. Buy two for $54.95."

7. Offer support calls. This helps to reassure people that there's a high chance your product will work for them.

8. Offer a continuing Facebook support group. Again, it helps reassure people.

9. Offer a one-off webinar to let your customers watch your product work.

These are just some of the ways you can bulk up your offer and make it too sticky to put down. Some might not work for your situation, others will.

Either way; you should be looking to increase the appeal of your offer.

P.S. If you want my help at crafting your offer, then get in touch!  Click here now.

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