When life gives you a downward trending sector, make politics!

June 29, 2015 by

"When life gives you lemons, make lemonade."

We've all heard that before.

It's basically saying, if life is giving you crap, do something about it.

And that is what I'm going to talk about today.

You see, for specialized investment newsletter services like tech, energy and commodities, life can often give you lemons.

Just take a look at the energy sector right now... it's beaten down.  Few want to invest here.

Until recently no publisher would dare to release a promo touting the opportunities to be had here.

(Even if now is the best time to get into energy.)

Oh no, it would've bombed.

Because people are SCARED to invest here.  Emotion wins out.

But here's the good news...

I can help, because I happen to be writing a promotion for an energy service right now

Wait, I hear you...

"Chris, no one will buy! You're not going to get your royalties!!!"

Well fear not, loyal reader.

For I proclaim...

When life gives you a downward trending sector, make politics! 

You see, the promotion I'm currently writing doesn't focus on the energy sector per se.

It focuses on a political issue offering energy stock profits.

Now, I can't tell you what it is.

But stick with me... because this is a very important lesson.

You see there's no point swimming upstream.

That's often a losing battle unless you're an olympic level swimmer or A++++ copywriter.

The best way is to find a way around that clear objection of a poor sector.

And often, that can mean a political angle.

So why does this work?  How does a political angle overcome a bad sector?

Well, done right, it's a way to show the prospect that the opportunity/gain is going to occur with or without the sector.

It attaches the result to the politics, rather than the market.

Of course, you'll probably need to touch on the state of the market -- I have.  But it isn't the centre of your promotion.  In fact, it's just something you include to overcome the (now) small objection.

Get what I mean?

Good. 🙂

Until next time,

Chris Wright

Copywriter

P.S. Want to work with me?  Hit me up here.

 

 

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